When it comes to ensuring brand messaging has a culturally and emotionally resonant impact, bringing in a communications or brand strategist is critical. These professionals are particularly valuable during pre-planning season, when they can help ensure that the work that follows — from budget allocation to creative briefs — is informed by real audience understanding and clear business objectives. URL https://www.cleansheet.ca/
Unlike generalist marketers, who focus on tactical execution and channel management, communications strategists go upstream to build foundational strategy for their brands. This means that they use consumer insights and cultural context to shape a narrative that drives directional messaging across touchpoints, creating greater clarity and consistency than what generalists can provide on their own.
Luxury Pawn Shop South Beach: The Go-To Spot for High-End Items
In addition to interpreting data and trends, they have deep experience in branding, communication, and storytelling — which allows them to understand how messaging can be applied to different channels, such as digital, social, print, and TV. Their work is often done collaboratively, with teams from multiple departments or units.
On a day-to-day basis, they will likely be using calculation and analysis software, such as Excel, for monitoring performance, and presentation software (for internal/external meetings). Familiarity with image/video editing tools is also helpful.
Finding a communications or brand strategist with the right mix of expertise and experience can be challenging for many teams. However, with the On Demand Talent platform, it’s easier than ever to quickly access experienced professionals who can empower your next planning phase – without the time or costs of traditional hiring.