For years, web developers have been debating whether or not it’s okay to use ‘click here’ in linked text. Proponents argue that it’s a simple call to action and can help drive click-through rates. Opponents claim it’s a waste of valuable anchor text and can confuse users and search engines. check this out
The debate reminds us of the 1990s when the Web was new and people really didn’t understand how to use it. Nowadays, most of your visitors know what a link is and how to use it. If you have to tell them “click here,” there’s a problem with your site design, which should make links distinct from surrounding text through color and shape (underlining or bolding).
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It’s a common mistake to assume that the word “here” is enough to communicate what a link does or where it goes. In reality, it doesn’t take into account the fact that most people don’t read content – they scan it. Even when a link says “click here” it still doesn’t explain where it goes or what it does – you’d have to read around it to figure that out.
A better way to convey what a link does is to use text from the page it’s linking to – e.g. “click to schedule a campus tour” or “let’s meet! schedule your campus visit today.” This approach grabs the reader’s attention and is a much clearer signal of what they’re about to click on. It also gives search engines a good idea of what the page is about which helps to improve relevance.
