How to check and improve domain reputation? is a big deal when it comes to email deliverability rates. A high domain reputation score increases your inbox placement rate while a low one can push your emails into the spam folder. The best way to check and improve your domain reputation is to follow email marketing best practices, ensuring you have permission from subscribers and that you are sending relevant content and offers.
Mailbox providers will look at your domain and IP (address) reputation to decide if your emails end up in the inbox or spam folder. The reputation is based on how long you’ve been a sender, what types of emails you’ve sent in the past, and whether or not your emails have proper authentication protocols set up (SPF, DKIM, and DMARC).
You can use tools like MxToolBox to assess the reputation of your domain. These tools look at the reputation of your domain with Gmail users, which can act as a good proxy for other mailbox providers’ reputations. Another great tool is Barracuda, which uses their own proprietary reputation databases to identify your domain or IP reputation.
Email Domain Reputation: Monitoring and Enhancing Trust
Remember, that unlike IP reputation, domain reputation is portable. That means you can move to new IP addresses, change ESPs, and still enjoy the benefits of a strong domain reputation. If you have a poor domain reputation, though, it can take some time to recover. But if you start following the best email marketing practices, your domain reputation will recover.